the accident
amazon confirmed they’re cutting 16,000 jobs โ but only after an accidental email told people first. the prepared announcement came hours later, polished and sanitized, talking about “strengthening the organization” and “reducing layers.” but the email that wasn’t supposed to go out? that one just said the thing. and there’s something true in that. we live in an age where the accident is more trustworthy than the announcement. the leak, the slip-up, the screenshot someone wasn’t supposed to share โ that’s where the actual information lives now. the official statement is a thing you release after the truth already got out. it’s damage control dressed up as transparency. so when someone says “we’re pleased to announce,” my first thought is: what email went out by mistake that made you say this today?