The same profile as a red machine, the word chaos across its skull and red plates for shoulders
A portrait in two layers
Look closer.
The consultant is the outside. Look through him and you find the chaos behind every picture below.
Tap him to move the lens.
The beginning of the beginning.
The moment I tried generative AI for the first time was the moment I knew it would become the greatest passion of my adult life.
It was around February of 2022, way before ChatGPT was a thing. I had gotten early access to something called Midjourney. Describe an idea, get an image of it.
I was dumbstruck. Blown away.
Sure. The character had seven fingers, and the face would have made Frankenstein’s monster flinch.
But what I saw was the potential.
Here we had a tool that could take an idea and wield that idea into existence from nothing but bits and data.
That’s me, by the way. The magazine doesn’t exist.
Move the light. Open a picture.
Pick a picture along the dial.
An idea, in a few words.
(no words)
eulogy
animal…
Harry Potter…
feast of the black phoenix…
simple minimalist logo Toduu…
Fill out background. Minimalistic
realitic rocket logotype for a brand using…
And then the pictures started moving.
In May 2025, I made my first AI-generated video. That same feeling, all over again.
Now Google DeepMind’s Project Genie is experimenting with worlds you can move through. I started by asking for a picture. Now we can ask what’s around the corner.
Behind this clip
AI
My first ugly-ass generation couldn’t even pass for abstract art. But I remember thinking: